How did I attract/address my audience?
My target audience as I have spoken about
previously is people aged 15+ who are fans of the indie-rock music genre. The
actual bands/artists, of which I have mentioned throughout my magazine, are
very popular bands/artists which will attract my audience to my magazine, as
they will be interested to read about some of their favourite bands. In my
magazine I have also advertised competitions and offers that will attract the
audience. The colour scheme I have used is mainly a black and white theme. I
tried to keep it simple but effective so that the colours stand out on a shelf,
and not too bright so that the audience are put off looking at it. Keeping the
colours black and white makes it look professional. I have set my pictures and
the text I want to stand out the most, in larger font or in colour so they
stand out more. This will attract the audience to read more and learn about
what these more important articles are about.
To decide what I wanted to actually put in my magazine,
I did a survey on SurveyMonkey to see what my audience wanted to actually see
in a magazine (the results of my survey are linked in my contents page). They
wanted to see interesting articles, about their favourite bans/artists. They wanted
to see opportunity to win free things/ to get free posters, which I have
advertised in my 3 pages. I tried to consider all variations of the “indie-rock”
genre by going from techno indie, do Rock’n’Roll so I have a wider range of
readers.
Overall I have tried to do all I can to attract my target
audience to my magazine, and to try and give them everything they want in a magazine,
whether that is by giving them want they want to see, to just making it easier
for them to read.
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